Branding Questionnaire

Business Information

Name *

First

Last

Email *

Phone

Website *

Brand Questions

What is important to your business? *

What is your company's mission statement? *

What does your company care about? *

What is the benefit of your product(s) or service(s)? *

Do you save your customers money or time? What is a problem in your industry that you are solving?

List 5 words that represent your brand *

Think about your brands personality - how would you describe it?

What are three messages your brand needs to communicate? *

Why does your brand matter? These messages should be directed toward your target audience.

How do you solve your customer's problems? *

This should summarize why someone should buy your product or invest in your service. What problems do you solve? How exactly are you helping your customer? Why you instead of someone else?

Brand Attributes

Here we talk about color theory, adjectives, font styles (more design-related elements).

If other was chosen, what color and why?

Navy blue & gold because...

Does your company have a specific color palette that should be adhered to? *

Web or pantone color codes would be helpful here.

What words, attributes, or emotions do you want associated with your brand? *

This or That?

Masculine
Feminine

Simple
Intricate

Monochromatic
Colorful

Conservative
Extravagant

Approachable
Authoritative

Necessity
Luxury

Fun
Serious

Professional
Casual

Modern
Classic

Extreme
Safe

What font style best represents your brand? (choose one) *

Serif
Sans Serif
Script
Display

Have some favorite logos / brands already? *

Please share 3-5 brands or websites of the brands you really admire or like.

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